The Film Catalogue
The Wow-effect of Russian movies’ marketing localization.   November 9, 2:00 pm - 3:00 pm PST

The Wow-effect of Russian movies’ marketing localization. November 9, 2:00 pm - 3:00 pm PST

No Response | Russian | 60 minutes

Azienda

ROSKINO - Russian Content Worldwide


Cast & Crew

Director

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Producer

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Writer

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Cast

Katerina Pshenitsyna, Annastasia Bankovskaya, Lidia Strelnikova, Lily Sheroziya


Sinossi

The Wow-effect of Russian movies’ marketing localization

During this round-table discussion, we will talk about how Russian film companies diversify promotional strategies for their movies entering foreign countries. Interests and needs of audiences vary across the world so Russian film companies and their international partners collaborate to select the most appropriate marketing solutions to appeal to the public in the regions of interest. Russian industry professionals will share with you their stories on successful integration of Russian movies into the foreign markets.


Anno di Completamento


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